Spencer Heath Archive

Item 2556

Letter from Claude Robinson, President, Opinion Research Corporation, 44 Nassau Street, Princeton, New Jersey

April 24, 1957

 

 

 

Dear Mr. Heath:

Thank you very much for your letter of April 10th with the arti­cle commenting on Mr. Ohmann’s article “SKYHOOKS.”

 It has been some time since I have read the Ohmann article, but I did not come away from it with the idea that he thought the busi­ness system was basically wrong. The notion that I got out of his material was that we need to be aware of a spiritual as well as material value in the operation of the capitalistic enterprise.

 As I recall it, Ohmann’s article argued that “Man does not live by bread alone.” In our work we constantly come back to this concep­tion and urge our member companies to provide nonmaterial as well as material rewards — such as —

Bringing people into the know;

Giving them a sense of belonging to the team;

Giving them a feeling that they can rise on their own merits; Etc.

 

 You may be interested in the attached material indicating what we are doing in the way of defending the capitalistic system. We are strongly of the belief that human dignity is dependent on a capi­talistic way of life and are hoping to spread this gospel as widely as possible.

Sincerely yours,

/s/ Claude Robinson

CR/rha

Enc